We build flexible data enablement platforms, simplifying the process of making quality decisions from data.
Pragmatic Solutions
Pragmatism is a critical tenet in our company. It doesn’t matter how big your data is, or how much of it you have if it’s not improving business decisions. We cut through the barriers, fill in the gaps, and add data enablement layers to ensure that our customers are getting the most out of the information they have or want to have.
Geolocation Expertise
Our technology team has over 20 years of background managing, mining, and modeling big data, in addition to population and geo location-centric data sets. We understand how data needs to be cleaned, handled, and related to be contextualized into a way that makes the most sense for our customers.
Proven Track Record
We have worked with small business brick & mortar retailers to multi-billion dollar industry organizations to help them take the data they have and leverage innovative datasets in new ways to completely disrupt the current method of operations!
People First Mentality
If you haven’t noticed from our website already, it’s a focus on customer satisfaction, client solutions, and career development opportunities for our employees. The only thing that takes priority over the data is the people! All of what we do is to help people have more fulfilling, satisfying, more comfortable lives.
The Intermx Story
The Intermx team has worked with some of the earliest stage pioneers in the field of location analytics. These firms were among the first in the private sector to access what is now commonplace in the areas of location-based marketing and advertising. Ingesting the massive volume of data at the appropriate velocity was a feat for these early leaders. It turns out that a lot of work goes into turning big data into small data. However, the Intermx team realized there was still a gap between the data products and the customer workflows. Closing this gap in an efficient, effective, and elegant way is the mission of Intermx.
Meet Some of the Group that Make Intermx Great!
Our team of software developers, transportation engineers, consumer insights analysts, researchers, anthropologists, map enthusiasts, product managers, and geospatial developers create the most innovative software solutions in location analytics.
Stacy Petrea
Product
Translating customer requirements to inform development and drive the business strategy.
With over 25 years of experience in the tech sector — including stints at both nascent firms and some of the largest international conglomerates in history — Stacy Petrea recognizes that successful product management is all about balancing idealism with realism.
As Intermx’s ambitious-yet-practically-minded head of product, Stacy defines and prioritizes what the development and architecture teams build, making sure the end-result is scalable from the core up. She coordinates the delivery schedule for releases, documenting everything from known issues to evolving product functionality. She also leads client demonstrations and works on future project features while assuring the company meets and exceeds client requirements without overcommitting its resources.
After graduating from Georgia Tech, she joined Evans Technology as a senior project management consultant. She then transitioned to a role as product marketing manager for Navision, a Danish company acquired by Microsoft in 2002. After two years working as a product manager for Microsoft, Stacy embarked upon a 6-year stay at Sage Software, followed by a two and a half-year tenure at AirSage, where she oversaw the product management of the Airsage Technology Platform.
Maria Stephens
Analytics
Leveraging data and design research to positively impact the user experience.
Firmly believing that big data companies have a social responsibility to improve lives, Maria Stephens enjoys the aspect of her career that makes people’s experiences with the technology they use more enjoyable and more fulfilling. At Intermx, Maria is responsible for designing the product, researching and planning for new features, and analyzing user behavior data to improve the software for both clients and their customers.
Maria honed her UX and analytics skills as the senior data analyst and researcher at Moxie, an Atlanta agency owned by Publicis. She developed innovative solutions for analyzing consumer insights data while working for the organization’s Behavioral Sciences division. She was part of Moxie’s team that received the coveted ECHO International award for excellence in data and analytics in 2016.
Before Moxie, Maria began her software career in product marketing. She transitioned to product planning, design, and development as a UX designer and researcher, which afforded her ample opportunities to dabble in data science. In 2013, she was recognized as a Most Influential Member by the Technology Association of Georgia. The following year, she was awarded the Technology Marketer of the Year award for her data-driven approach to product marketing.
Nathan New
Geospatial
Developing innovative data-driven maps and GIS programs.
Nathan New brings a multifaceted approach to his role as an Intermx GIS Developer, combining all of his previous experiences as a computer programmer, geolocation data specialist, weather analyst, and public communicator. Compiling data from customers and participants in Intermx’s innovative projects and programs, his role is to ensure vital information is stored and documented in all the necessary formats to identify and put the right workflow solutions into action.
Nathan has been fascinated with weather ever since he was a child. He studied meteorology at the University of Oklahoma, where the bulk of his coursework consisted of heavy-duty mathematics and physics classes. He then expanded his repertoire, pursuing graduate school at the University of Miami, adding numerous GIS skills to his resume.
Having experience with OU Nightly News, WBBJ TV, and the National Weather Service, the Jackson, Tennessee native, quickly learned the importance of conveying highly complex, technical information in ways diverse, wide-scale audiences could grasp and understand. Nathan went on to teach himself the fundamentals of programming through various web projects before joining the Ubimet North America’s New York office as a weather forecaster in 2015.
Kendra Thomas
Geospatial
Creating database schema, visualizations, and all things maps.
Intermx GIS Specialist Kendra Thomas approaches big data like a cartographer. Working alongside the GIS team, Kendra’s job is to prepare data for entry into Intermx’s database schema. Her daily job responsibilities also include creating visualization tools such as spreadsheets and maps and communicating various project information and updates with pilot participants..
A magna cum laude graduate of Kennesaw State University’s Anthropology and GIS programs, Kendra was named Outstanding Student for the College of Humanities and Social Sciences. She views the industry as an uncharted territory that she can’t wait to explore and map out.
Hailing from Thornton, Colorado, Kendra has held several internships implementing geocoding, database management, and numerous geographic information system applications and platforms. She did contract work with Appriss for a partnership with the Georgia Department of Transportation to plot automobile accidents in the metro Atlanta area. Kendra helped planners in Bartow County, Georgia, conduct public transportation feasibility and pedestrian safety studies. She also worked alongside the United States National Park Service to create online interactive story maps for the Historic Surplus Property and National Historic Lighthouse Preservation Programs. Her other fieldwork includes a study examining renewable energy cost savings for Denver’s schools and a blast analysis for research published in the Journal of Forensic Sciences.
Kris Bravo
Technology
Transforming data into insights through engineering success.
“Think, plan, execute,” has been Kris Bravo’s approach as long as he can remember. As Intermx’s chief engineer and director of data architecture, he strives to guide the company and its customers through cloud-driven delivery challenges while helping transform data into insights and actions faster, more frequently, and far more efficiently.
After graduating from the University of Florida, Kris found inspiring work delivering software-solutions in Information Security, telecommunications, and hospitality for companies such as Verizon, AT&T, and Intercontinental Hotels Group. Kris founded his own software company in 2003, training motivated high school graduates as software programmers and setting them on a career path. He still uses several tools created during the company’s decade-long run to this very day.
For 12 years, Kris held various leadership and IT architecture positions — all experiences that taught him the importance of fostering an influential corporate culture, getting into a rhythm of delivering solutions, and finding ways to accelerate customers.
Matthew Martimo
Technology
Building technology that people love to use.
As the founder and technical face of Intermx, Matthew Martimo takes a pragmatic approach with clients and their tech teams to define their goals and explain which solutions work best for their particular needs. He also works alongside leads within the company to ensure the technical aspects of the product are developed in sync with its other features, such as user interfaces and marketing.
Born in Duluth, Minnesota, Matthew stands at the intersection of civil engineering and software engineering. After graduating, he returned to his alma mater as a research fellow, where he worked on traffic modeling simulators, earning him a top spot among the nation’s senior transportation engineers. Those experiences leveraging data sets laid the perfect groundwork for him to transition into a director of traffic engineering at Citilabs in Atlanta.
Over eight years, Matthew filled various roles in the company, including stints as technical director, director of product development, and regional director for the Asia-Pacific region. He then led a company-wide transition from traffic speed to predictive analytics as vice president of research and development at Atlanta-based AirSage, before returning to Citilabs to serve a 3-year tenure as the company’s vice president of global business development.
Ryan Kinskey
Business Development
Enabling companies to deliver the best customer experience to their customers.
Intermix co-founder Ryan Kinskey heads up business development and operations for the organization. A natural-born traveler, Ryan spent as much time abroad as he did on campus while earning his degree at the University of Georgia. As part of his economics-heavy coursework, he studied in such diverse locales as the United Kingdom, Spain, Morocco, and China.
Those horizon-broadening journeys inspired his holistic, hands-on approach to business. Straight out of college, he cold-called his way up the ladder at media intelligence firm Meltwater, opening a new office in Austin, Texas, and serving as the managing director of Meltwater Press in Atlanta. He then joined Atlanta-based AirSage as a business development director, where he monetized a vertical product in several new markets and segments, including tourism, retail, and the government sector.
The vast disconnect between data providers and consumers inspired Ryan to join Matthew in the founding of Intermx, a startup with a focus on making geolocation-centric data sets actionable, not just for established companies but small-to-medium-sized businesses. Bundling modeling, data science, and productization into an easy-to-manage insight platform, Ryan doesn’t just want to offer another workflow solution — he aspires to truly “democratize” big data.