..HERE, the biggest provider of digital maps for the automotive industry, spent 640 million euros ($767 million) on R&D in 2016, or around 55% of the company’s sales of 1.16 billion euros, according to documents reviewed by Reuters…

We’ve all been there. You’re driving down the highway, just as Google Maps instructed, when Siri tells you to “proceed east for one-half mile, then merge onto the highway.” But you’re already on the highway. After a moment of confusion and perhaps some rude words about Siri and her extended AI family, you realize the problem: Your GPS isn’t accurate enough for your navigation app to tell if you’re on the highway or on the road beside it.

Those days are nearly at an end. At the ION GNSS+ conference in Portland, Ore., today Broadcom announced that it is sampling the first mass-market chip that can take advantage of a new breed of global navigation satellite signals and will give the next generation of smartphones 30-centimeter accuracy instead of today’s 5 meters. Even better, the chip works in a city’s concrete canyons, and it consumes half the power of today’s generation of chips. The chip, the BCM47755, has been included in the design of some smartphones slated for release in 2018, but Broadcom would not reveal which.