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Geopath Unveils Pilot Program for OOH Audience Measurement
Geopath’s Program Will Develop a Location-based Data Solution For OOH Advertisers Conventionally, marketers and advertisers have been heavily reliant on cookie-based models to capture behavioral and demographic data of audiences. In the modern tech space, that model...
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$767 Million Spent On R&D By HERE Mapping Company
..HERE, the biggest provider of digital maps for the automotive industry, spent 640 million euros ($767 million) on R&D in 2016, or around 55% of the company’s sales of 1.16 billion euros, according to documents reviewed by Reuters…
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Superaccurate GPS Chips Coming to Smartphones in 2018
We’ve all been there. You’re driving down the highway, just as Google Maps instructed, when Siri tells you to “proceed east for one-half mile, then merge onto the highway.” But you’re already on the highway. After a moment of confusion and perhaps some rude words about Siri and her extended AI family, you realize the problem: Your GPS isn’t accurate enough for your navigation app to tell if you’re on the highway or on the road beside it.
Those days are nearly at an end. At the ION GNSS+ conference in Portland, Ore., today Broadcom announced that it is sampling the first mass-market chip that can take advantage of a new breed of global navigation satellite signals and will give the next generation of smartphones 30-centimeter accuracy instead of today’s 5 meters. Even better, the chip works in a city’s concrete canyons, and it consumes half the power of today’s generation of chips. The chip, the BCM47755, has been included in the design of some smartphones slated for release in 2018, but Broadcom would not reveal which.
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It’s all about ‘data, data, data’ in out of home advertising says Maxus creative director | The Drum
"It's all about 'data, data, data' in out of home advertising" says Maxus creative director Source: It's all about 'data, data, data' in out of home advertising says Maxus creative director | The Drum We couldn't agree...
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The small data challenge for big business
Great article highlighting exactly the mandate of Intermx business. the difference between raw data and actionable intelligence. Source: The small data challenge for big business |...
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The New Gold Rush? Wall Street Wants your Data
A few months ago, Foursquare achieved an impressive feat by predicting, ahead of official company results, that Chipotle’s Q1 2016 sales would be down nearly 30%. Because it captures geo-location data from both check-ins and visits through its apps, Foursquare was...
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Hurricane Response Shows Speed and Reach of Out of Home Media
Really great to see such an effective medium used for a noble cause! Response to back-to-back hurricanes showcased the speed and reach of today’s out of home (OOH) media.In Florida, the well-organized state outdoor advertising association sent multiple, localized...
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8 Ways Marketers Are Already Using Artificial Intelligence Every Day – Adweek
You've probably heard: Artificial intelligence (AI) is the future of marketing. But it's not just the future—most marketers already use AI everyday. Source: 8 Ways Marketers Are Already Using Artificial Intelligence Every Day –...
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What Blockchain Means for Adtech
Can blockchain address the unintentionally unwieldy and opaque supply chain in ad tech? Yes. Establishing transparency and trust requires a central and secure way to record, review and execute a deal. Today, deals are typically stored in formats and locations that are disparate and nonstandard. Initially creating standards and enabling collaboration are essential steps on this path.
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Our Friends @ AirSage Making Huge Progress!
AirSage®, a leading provider of geolocation intelligence and analytics for more than a decade to the media, travel & tourism, retail, market research and transportation industries, announced today that it will begin integrating a comprehensive panel of more than 120 million devices from GPS and other location-based data sources into its core products and insights platform adding to its existing carrier-based panel.
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