The small data challenge for big business

The small data challenge for big business

Great article highlighting exactly the mandate of Intermx business. the difference between raw data and actionable intelligence. Source: The small data challenge for big business |...
The New Gold Rush? Wall Street Wants your Data

The New Gold Rush? Wall Street Wants your Data

A few months ago, Foursquare achieved an impressive feat by predicting, ahead of official company results, that Chipotle’s Q1 2016 sales would be down nearly 30%. Because it captures geo-location data from both check-ins and visits through its apps, Foursquare was...
What Blockchain Means for Adtech

What Blockchain Means for Adtech

Click here to see a great article on how blockchain will impact adtech An excerpt: Can blockchain address the unintentionally unwieldy and opaque supply chain in ad tech? Yes. Establishing transparency and trust requires a central and secure way to record, review and...