The New Gold Rush? Wall Street Wants your Data

The New Gold Rush? Wall Street Wants your Data

A few months ago, Foursquare achieved an impressive feat by predicting, ahead of official company results, that Chipotle’s Q1 2016 sales would be down nearly 30%. Because it captures geo-location data from both check-ins and visits through its apps, Foursquare was...
Hurricane Response Shows Speed and Reach of Out of Home Media

Hurricane Response Shows Speed and Reach of Out of Home Media

Really great to see such an effective medium used for a noble cause! Response to back-to-back hurricanes showcased the speed and reach of today’s out of home (OOH) media.In Florida, the well-organized state outdoor advertising association sent multiple, localized...
What Blockchain Means for Adtech

What Blockchain Means for Adtech

Click here to see a great article on how blockchain will impact adtech An excerpt: Can blockchain address the unintentionally unwieldy and opaque supply chain in ad tech? Yes. Establishing transparency and trust requires a central and secure way to record, review and...
Our Friends @ AirSage Making Huge Progress!

Our Friends @ AirSage Making Huge Progress!

Below is a press release our friends at AirSage just released. Really cool that they are leveraging the core competencies they gained over the years working with carrier data and now turning on the power that GPS source data offers. Excited to see the type of data...