Geopath Unveils Pilot Program for OOH Audience Measurement

Geopath’s Program Will Develop a Location-based Data Solution For OOH Advertisers Conventionally, marketers and advertisers have been heavily reliant on cookie-based models to capture behavioral and demographic data of audiences. In the modern tech space, that model...
$767 Million Spent On R&D By HERE Mapping Company

$767 Million Spent On R&D By HERE Mapping Company

Really excited to see what comes out of this effort! ..HERE, the biggest provider of digital maps for the automotive industry, spent 640 million euros ($767 million) on R&D in 2016, or around 55% of the company’s sales of 1.16 billion euros, according to...
Superaccurate GPS Chips Coming to Smartphones in 2018

Superaccurate GPS Chips Coming to Smartphones in 2018

It will be very interesting to see the new applications for location information as the source data becomes more & more reliable. It’s like moving from dial up to broadband for people in location-based industry. Credit to @GeopathInsights for posting this...
The small data challenge for big business

The small data challenge for big business

Great article highlighting exactly the mandate of Intermx business. the difference between raw data and actionable intelligence. Source: The small data challenge for big business |...